Word: sponsor
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Dates: during 1950-1959
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...Higginson--sponsor of the Boston Symphony Orchestra and Memorial Hall--gave to his alma mater the broad swamps across the Charles that are new occupied by the Business School and the athletic plant, Soldiers' Field...
...Union Committee will also run a dance on the Princeton weekend and sponsor the freshman Smoker and Jubilee...
...everyone, because, deep down, we're all stage-struck too." Deep down, CBS was also struck by the notion that a lavish, hour-long program crammed with famed Broadway names and excerpts from hit shows could do wonders for radio. Stage-Struck (which is shopping for a sponsor) is an exciting guided tour of backstage Broadway, from casting office to dressing room. On his first assignment, Emcee Mike Wallace, smoothly exuding an out-of-towner's wonderment at the workings of the theater, used his tape recorder to get French Singer Lilo's story of her sudden...
...already included a sail down the Mississippi with Huckleberry Finn (with Boxer Sugar Ray Robinson playing Jim, the slave), a visit to Harry Truman's Kansas City office (for a chat about the Constitution), a tour of Associated Press headquarters and practice sessions with sports heroes. Excursion (no sponsor so far) succeeds in being what it sets out to be: entertainingly educational...
...McNutley (Thurs. 8 p.m., CBS). Academy Award Winner Ray (The Lost Weekend) Milland as the absent-minded professor at a women's college. The characterizations are trite, and most of the action is warmed-over slapstick. Milland's fine talent for light comedy is pretty well smothered. (Sponsor: General Electric...