Word: sponsor
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Dates: during 1950-1959
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...Philco Corp. liked its five-year-old Philco Television Playhouse well enough to sponsor a new radio show, the Philco Radio Playhouse (debut: Sept. 30, ABC), which will take the easy way out by using half-hour adaptations of Philco's hour-long TV dramas...
...Ekco Products Co. of Chicago, biggest U.S. manufacturer of housewares, thought so much of television that it made a bit of history by signing, at one fell swoop, to sponsor four new ABC network nighttime programs: The George Jessel Show, Jamie, Quick as a Flash and Comeback...
Lucy's story seemed to do the trick. Los Angeles newspapers ran headlines which read: LUCY NO RED and FANS STILL LOVE HER, DESI TOO. The sponsor (Philip...
Later, at a solo press conference, he was more expansive. Waving his left hand, which flashed with a diamond bracelet containing 812 diamonds, he announced that before the end of the 20th century, "God is going to stop death." Across the room his Philadelphia sponsor, Politico Hobson R. Reynolds, who owns a cemetery and has an interest in a family undertaking business, sat fascinated. "Yes," the Prophet went on, "I aim to put undertakers, gravediggers and casket factories out of business...
...chance to "broaden the scope of newscasting" with a new Turner Calling show on Chicago's ABC station WENR. The program gives him 15 minutes five nights a week to season his news and commentary with tape-recorded samplings of the world's propaganda. His sponsor: Hallicrafters Co., a manufacturer of short-wave and other communications equipment...