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Word: sponsor (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...climbed into the ring and forced reluctant Referee Tommy Rawson to stop the fight in the fourth round, 24-year-old Boxer Collins was a rubbery-legged, bloody-faced wreck of a man who had to be carried to his corner. Even Announcer Jimmy Powers, speaking for the sponsor, Gillette Safety Razor, murmured that "it was incredible that they...

Author: /time Magazine | Title: Radio: Boston Massacre | 5/4/1953 | See Source »

...entire scenes and such characters as the gravediggers and Fortinbras (whose lines were given to Horatio), rather than make internal cuts in the speeches. Only one of Hamlet's soliloquies ("How all occasions do inform against me . . .") landed in the wastebasket. Twelve minutes were devoted to commercials for Sponsor Hallmark Cards, which has twice sponsored Menotti's Christmas opera, Amahl and the Night Visitors...

Author: /time Magazine | Title: Radio: Through the Time Barrier | 5/4/1953 | See Source »

...Editor Roger Dakin called in Moon's boss, Fiction Editor MacLennan Farrell, told him of the letters of protest against Moon. He also showed him citations on Moon from the report of the House Un-American Activities Committee, which said that: 1) Moon had been a sponsor of the 1949 Communist-front Waldorf culture conference and was named in the Daily Worker as a member of a group organized by the fellow-traveling National Council of the Arts, Sciences & Professions; and 2) Moon's novel Without Magnolias had been mentioned in the Daily Worker and his The High...

Author: /time Magazine | Title: The Press: To Take the Pressure Off | 4/27/1953 | See Source »

Last month Drew Pearson lost both his sponsor (Carter's Little Liver Pills) and his ABC network show. Darkly implying that he was the victim of a conservative conspiracy to drive liberal commentators off the air, Pearson said: "I even offered to work for free until we got a new sponsor, but ABC wouldn't take...

Author: /time Magazine | Title: Radio: Ill Wind | 4/27/1953 | See Source »

...list had grown to more than 170 stations, with about 95% carrying the show under local sponsorship. Delighted with the good results of his particular ill wind, Pearson says he has no intention of returning to network broadcasting: "The way it is, I have about 170 sponsors. If I do something to lose one-or a dozen -it doesn't matter. It's not like being tied to one sponsor...

Author: /time Magazine | Title: Radio: Ill Wind | 4/27/1953 | See Source »

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