Word: sponsor
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Dates: during 1950-1959
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This afternoon the Appleton Club will sponsor three professors in a forum on "Christian Perspectives on Civil Liberties in the Cold War." The panel will begin...
Your Feb. 16 article "Sermon on the Air" is enough to sicken anybody familiar with the modern radio-TV method of doing "good work" while enriching the sponsor. It serves notice that Ralph Edwards and his kind will continue until they have successfully catalogued, price-tagged, and exploited every human emotion...
...Gift of the Week: $15 million set aside by the Ford Foundation as a "Fund for the Republic." Headed by Paul G. Hoffman, retiring president of the foundation fund will sponsor studies of restrictions and assaults on academic freedom due process and equal protection under law, protection of minority rights, censorship, boycotting and blacklisting by private groups, and guilt by association, said the fund's directors: "We see a pressing need for a clear statement in contemporary terms of the legacy of American liberty. We propose to help restore respectability to individual freedom...
...Angeles, Lucille Ball and her husband Desi Arnaz last week put their signatures on one of the biggest TV contracts ever written. For $8,000,000, to be paid them by CBS and Sponsor Philip Morris cigarettes, Lucille and Desi agreed to give their top-rated I Love Lucy show weekly for the next 2½ years, the production expenses to be paid by them. Besides the money, they keep all the rights in their films, which had a higher Nielsen rating (71.7%) than the TV coverage of President Eisenhower's inauguration (67.6%). Said Lucille happily: "It couldn...
...Shows and Toast of the Town. The NBC network pioneered in producing such TV-sized operas as Menotti's Amahl and the Night Visitors and Martinu's The Marriage. In Manhattan, independent station WPIX has been telecasting Opera Cameos for the past three years, complete with a sponsor (Progresso Brand Quality Foods) and a ready-made audience of opera lovers...