Word: sponsor
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Dates: during 1950-1959
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...doubt that anybody ever had a better sponsor," says Armina Marshall. "He always leaves us alone." The hands-off sponsor is U.S. Steel, and the left-alone show is Theatre Guild on the Air (Sun. 8:30 p.m., NBC). Last week the Guild gave its 300th radio performance: a typically smooth and professional playing of Shaw's Man and Superman, starring Deborah Kerr and Maurice Evans. As executive director of the radio Guild, fiftyish Armina Marshall concentrates on "bringing the theater into U.S. homes." Unlike the Lux Radio Theater, which broadcasts dramatizations of movies, the Guild usually draws...
...happy relation with the sponsor is not the only unusual thing about Theatre Guild. Though the show costs $12,500 a week, the Guild nets only a relatively small profit, because "we spend a lot of money to keep our standards high." There are three days of rehearsal for each show, more rehearsal time than is used for any other radio program, and as much as is used on many TV shows. Whenever possible, the original stage casts are used on the air. In some cases, as with The Winslow Boy, a play goes on radio soon after it concludes...
...plays on NBC's television network, but it was agreed that "TV wasn't ready for us, and we weren't ready for them." Plans are now set for the Guild to try TV again this fall. "The only thing to be decided is who will sponsor the show," says Armina. And she adds, warmly: "We all hope it's going to be U.S. Steel...
...first two assignments: the 1937 destruction of the airship Hindenburg, and the 1882 killing of Jesse James. You Are There's chief trouble is a tendency to meander instead of march to its dramatic climax. Also, its characters are too wordily aware of their place in history. The sponsor (on alternate weeks): America's Electric Light & Power Companies...
John W. Hurst '56, sponsor of the petition, last night said he was completely discouraged and would not press the issue further. Whereas previously Dean Watson had said a change would be made if there was enough student support, yesterday he indicated coed cheerers would not be sanctioned no matter how many were behind it, according to Hurst...