Word: sponsor
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Dates: during 1950-1959
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...Council also voted $60 Abby Smith '54 as reimbursement for an English bicycle mistakenly sold last year at the Student Government auction. The money will be taken from either the Grant-in-Aid fund, sponsor of the auction, or the Student Government treasury...
...NCAA adopted this program last spring in an attempt to increase attendance at college football games, and at the same time give TV viewers a chance to see some top college games. Accordingly, NBC, the NCAA, and General Motors (the sponsor) drew up a mutually acceptable schedule...
Magie also proposed that the Council, the Crimson Key, and Phillips Brooks House sponsor the proposed orientation function. But, as Council president Richard E. Johnson '53 said last night, "the Council wasn't in agreement with all four proposals...
...Republicans reserved time on TV as early as the Democrats, but they did not make firm purchases until after the convention. Result: they found all the best spots already bought up by commercial sponsors. A political party may, by law, bump an advertiser off the air if it wishes-but it must then pay the sponsor the entire cost of the program, plus commissions. In taking over a 45-minute nighttime period next month, the Republicans must not only pay an $80,000 rebate to Pabst beer, but also take the risk of irritating and alienating voters who had been...
...thinks it won its top rating because it was "just a crap game on the air." In 1942 he signed with Camel cigarettes and has been with Camels ever since-one of the longest tours of duty any performer has had with the same sponsor. At the end of the war, Bob had an idea for a replacement for his popular Thanks to the Yanks show: "I wanted a show that would give prominence to the sponsor's name, and one night it came to me. I thought of Camel and I spelled it backward: Lemac. That...