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Word: sponsor (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...fine print was another pretty severe penalty: the studio suspension automatically cancelled Tenor Lanza's Coca-Cola-sponsored radio show, and the sponsor announced that the Lanza contract, which runs out the end of September, would not be renewed...

Author: /time Magazine | Title: Cinema: No Time for Temperament | 9/15/1952 | See Source »

Last week, Let's Pretend began its 23rd year on radio and its ninth under the sponsorship of Cream of Wheat. Nila has no plans for shifting to TV. Two years ago, her sponsor asked her to estimate how much it would cost to put the show on television. Nila sent in a figure (an estimated minimum of $8,000 a week, or three times the cost of her radio show), says: "I haven't heard a word from them since...

Author: /time Magazine | Title: Radio: Witches & Giants | 9/8/1952 | See Source »

...before he learned to write, was once pulled out of a mine cave-in, half dead, with a physics book in his pocket. In 1910 Lewis was elected to Congress, identified himself as a left-wing Democrat. In 1935 he wrote the old-age pension law (although its sponsor, North Carolina's Representative Doughton, got the credit...

Author: /time Magazine | Title: Milestones, Aug. 25, 1952 | 8/25/1952 | See Source »

...year-old editor of the Fair Dealing New York Post. But last week when the weekly program was telecast, Editor Wechsler was missing. He had been tossed off the panel of editors, presided over by Christian Science Monitor Editor Erwin ("Spike") Canham, by the Grand Union grocery chain, the sponsor. The reason the grocerymen gave Wechsler was that he had become a "controversial" figure...

Author: /time Magazine | Title: The Press: One Editor Missing | 8/18/1952 | See Source »

...that he had "argued every day for a week" to prevent Wechsler from being kicked off. But Canham did not feel strongly enough to resign as moderator, since he thinks that "the case is not as clear-cut as it might be, and I'm not sure the sponsor does not have some rights." To most newsmen, however, it was clear-cut: a clear-cut example of how not to fight Communism. Wrote New York Times Radio & TV Editor Jack Gould: "Particularly disturbing is the company's refusal to discuss Mr. Wechsler's dismissal . . . Instead of curbing...

Author: /time Magazine | Title: The Press: One Editor Missing | 8/18/1952 | See Source »

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