Word: sponsor
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Dates: during 1950-1959
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...Sponsors are welcomed, but strictly on WFMT's terms. The sponsor cannot choose the selections to be played and can use neither attention-getting gimmicks nor endless repetition of phone numbers. Commercials are limited to one minute in length and a maximum of 2½ minutes in any hour. Despite these advertising curbs, WFMT reports good results: a commercial for a diamond-tipped phonograph needle brought the sponsor a 150% boost in sales. Says Rita Jacobs: "The kind of listeners we have have very big ears...
This week, Sponsor Ralston Purina Co. signed a new five-year contract for both the TV show and its radio counterpart (Saturday, 10:30 a.m., ABC). Ralston also has built a 35-ft., $30,000 Space Patrol rocket ship that is now touring the U.S., on a truck trailer, for the edification of the show's young fans...
...pretty, blonde, Manhattan-born actress named Betty Furness. Equipped with a special wardrobe of 20 dresses and a Teleprompter full of Westinghouse commercials, she was stationed in CBS's convention hall studios, where she went on the air a total of 158 times to peddle her sponsor's wares...
...over the Malays, optimistic Sir Tan offers to establish a $163,000 fund for Malay social welfare, and to sponsor multiracial clinics. The British wish him well, but older colonial hands think his path is long and difficult...
...year lobbyist for Franco's Spain, who has been one of Pearson's prime targets in the past few months. In detailed columns, Pearson charged Clark with using undue influence to get Maine's Senator Owen Brewster and Brooklyn's Congressman Eugene Keogh to sponsor aid to Franco. There seemed little doubt that these and other Pearson columns had contributed to Brewster's election defeat (see NATIONAL AFFAIRS...