Word: sponsor
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
Both men are expert practitioners of the "throwaway," a device for slurring or racing over the unimportant words in a commercial. This technique was brought to its finest flower by Announcer Ralph Edwards. Explains Stark: "Every sponsor has to put some weasel words in his copy that you've got to learn how to handle. Suppose an announcer has to say: 'If you use Blank face cream you can hope for a more beautiful complexion.' You've got to get that word 'hope' in to keep the lawyers happy, but as much...
After a successful 15-year parade of singing mice, hermits, retired admirals, reformed criminals and such, We, the People (Fri. 8:30 p.m., NBCTV) last month tried a change of pace. Jovial M.C. Dan Seymour was given a vacation, and Sponsor Gulf Oil set out to win a new kind of popular success. With the help of the editors of LIFE, We, the People is presenting a 13-week series devoted to the race for the Presidency. The story of the candidates and issues is being told in a mixture of live interviews, films, animated cartoons and commentary...
Slowly, ever so slowly, this game called football is changing. The Atlantic Refining Company, sponsor of the nation-wide broadcasts of Ivy League contests, has decided to switch to the steadier professional game. The old fan now sits in his living room choosing his afternoon entertainment from a channeled selection. If he misses the late fall feeling of dump concrete, cold hot dogs and warm brandy, if he misses the "Peanuts," the "Get your colors," of a bright autumn day, he isn't talking...
...series, Our.Miss Brooks, starring Eve Arden. Three of the best 30-minute Lucy shows are being put together in a package and will be experimentally released to movie theaters in the U.S. and Latin America. This year, / Love Lucy has grossed about $1,000,000, and Sponsor Philip Morris has signed a contract for 39 more shows beginning this fall. All of the old Lucy films can be sold again as new TV stations go on the air (eventually there will be 2,053 TV transmitters in the U.S., compared to today...
Gabriel took up where his uncle left off. Buying sparely but wisely, and using his money to sponsor rising artists, he soon became a widely respected patron of the arts. Then World War II came along...