Word: sponsor
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Dates: during 1950-1959
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...decision to film the show also made CBS bigwigs uneasy. It would cost four times as much as a live show, and the only interested sponsor, Philip Morris, wasn't prepared to go that high. Again there was a compromise. Desi and Lucille agreed to take a smaller salary in return for producing the show and keeping title to the films...
...whole thing, to my mind, was a personal attack on Harvard, and I hope those wonderful boys are strong enough to come out on top, and if Harvard won't sponsor them, I will...
...expects the CRIMSON to be a fully mature and serious newspaper like the Times or Monitor. It is written by college students for a college audience and can be expected to share the slight degree of immaturity that separates boys from adults. Therefore, if it wants to sponsor a Pogo for President rally and devote most if its energies to this task, it has a perfect right to do so. But, because of its high sorely lacking in its treatment of the riot...
...geared to encourage research effectively. To keep the organization young, they limit membership to men under 45 (the average age at election is 36). When he reaches the upper limit, a member retires to emeritus status and loses rights to vote and present papers, though he may still sponsor papers by aspirants to membership. Current membership: 258 active, 292 emeritus. Current limit on new members who may be elected in any one year...
Suspecting that there might be a few million soap-opera fans with nothing to do of mornings, one sponsor has worked out a plan to fill the breach. Beginning next month, NBC will record Procter & Gamble's afternoon soapers, Young Doctor Malone and The Brighter Day, from CBS lines, then play them back on the NBC network a day later. Cost of the service to P. & G., which spends several million dollars a year on 13 such programs, will be relatively small, since all the expensive work on the show goes into the live CBS performance...