Word: sponsor
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Dates: during 1950-1959
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...writer, director and producer, Reynolds took just four days to set up his first show, and only four more days to film it with the help of Swedish technicians. Then, doubling as a salesman, he flew to the U.S., showed the pilot film to Ballantine beer and, with a sponsor's contract in his pocket, raced back to Stockholm and got to work. By now, he can turn out a 30-minute show on a 5½-day schedule. He cuts financial corners by using only one camera and never reshooting a scene, and he tries to write...
...Reynolds method has been so successful that last week Sponsor Ballantine bought another 26 weeks of Foreign Intrigue. And NBC added the flattery of conscious imitation by signing a contract with Douglas Fairbanks Jr. to begin work immediately on three major TV series that will be filmed in England, on the Continent and in North Africa...
Winthrop House will hold a 'Beer Bust" in its courtyard and Lowell will set up an outdoor dance floor in its small courtyard. Adams House will take advantage of its superior dining facilities to sponsor an outdoor dinner and lawn party in front of Apthorp House, the Master's residence...
...whipped through in something under four minutes. The rest of the 15-minute program is devoted to music by an organ, a harp and a sentimental baritone, a quick rehash of the boy-meets-girl details of the particular romance, and to some intensive selling of the products of Sponsor General Mills (Bisquick, Crustquick, Party cake...
Religious organizations sponsor many good work camps, although of a more limited appeal. These include World Council of Churches, which has work camps in Japan and Assam (at an estimated cost of $1500) in addition to European camps, and the Congregational Christian Service Committee, and the Presbyterian Work Camps, both working through the World Council. The longest work camp, which lasts three months, is sponsored by the Jewish Agency for Palestine. Salaries in this case cover housing and living expenses...