Word: sponsor
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Dates: during 1950-1959
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Noon soon began to sound like a Madison Avenue adman who has made a suggestion that is unpopular with the sponsor. In effect, he said, federation was just an idea he had tossed on the table to see if it would get up and dance. He did not intend an immediate political union; all he wanted was close military cooperation and the removal of custom barriers and passport restrictions...
...argument was only too correct. When Dotto (TIME, Aug. 11) was summarily dumped by both its networks (CBS in the morning and NBC at night) and its sponsor (Colgate Palmolive Co.) last week, its guilty secret was impossible to keep. Dotto had been crooked...
...Anteroom Note. Everyone involved in the scandal suddenly became so tight-mouthed and empty-headed that neither networks nor sponsor nor Dotto's owner (Frank Cooper Associates) seemed to know enough between them to rate a spot on the show. But despite the determined silences, the story leaked...
Last week three Boyd youths took direct action. Armed with a shotgun and a .22-cal. pistol, they visited Cockrell's chief sponsor. Mayor Willie Berle Horn, told him: "You get rid of Cockrell, or we will. And you'll be next." Answering a Horn call, Cockrell caught up with the boys in a grove of trees at town's edge, where farmers park their trucks to sell watermelons. There, in a wildly confused tussle, the shooting started. While frightened farmers dived under their trucks, Cockrell fell, shot three times with .22-cal. bullets...
...same element of unpredictability-the suggestion that a mild explosive has been put into the prominently displayed tumblers of Sponsor Lipton's tea-derives from the widespread belief that Paar permits off-color humor. On the whole the charge is unjust. The show's most celebrated blue note was struck while Paar was on vacation and Stand-In Jonathan Winters allowed Anthropologist Ashley Montague to talk about how lack of breast feeding gives American males a bosom fixation. Jack says he would never have permitted it ("After breast feeding, there's just no place...