Word: sponsor
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Dates: during 1950-1959
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...advocate will also sponsor an undergraduate reading during November...
...Sponsor, a weekly magazine published for Madison Avenue, called them "a peanut gallery spawned out of the police beat by way of the feature desk...
...examples of the programs the Union Committee can sponsor, von Stade cited a series of three talks by members of the University staff two years ago under the auspices of the Union Committee. Last year, the group also sponsored a dance after midyear examinations...
...constant game of musical chairs is being played by corporations with large advertising accounts, and to please the sponsor, program directors beam their shows at the all-important mythical twelve-year-old mind. There are exceptions of course: "Twentieth Century," a new documentary series, is one. The Prudential Insurance Company recently cancelled a commercial so that the effectiveness of a dramatization of Winston Churchill's life would not be impaired. ALCOA and U.S. Steel are disinterested sponsors who usually do not attempt to interfere with the program...
...typical sponsor wants results on a sales chart, and employs rating services which assure him that the viewers are getting his message. "Spectaculars" are one result of this. A light children's tale such as "Pinocchio" is transformed into a tasteless extravaganza punctuated with wisecracks. Another result is to force a comedian such as Sid Caesar, with reasonably esoteric appeal, off the air. Public service programs also suffer. ABC-TV was the only network to cover the recent Senate Labor Investigations; the other two networks had too many commercial commitments to do so. Because there is no ABC station...