Word: sponsor
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Dates: during 1950-1959
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Killmayer: Missa Brevis and Harrison: Mass (Margaret Hillis conducting the New York Concert Choir and Orchestra; Epic). The Fromm Music Foundation, joint sponsor with Epic records of the excellent Twentieth Century Composers Series, takes a look at current choral writing. Young (29) Munich-born Composer Wilhelm Killmayer's Missa Brevis ripples with exciting, shifting rhythms and rises skillfully to a colorful series of blasting choral climaxes occasionally more reminiscent of the bandstand than the choir. Oregon-born Composer Lou Harrison, 39, found the inspiration for his moving, low-pitched Mass in the percussion-accompanied plain song of the Indians...
When the band struck up the jazz classic Muskrat Ramble over Los Angeles' KTTV, Lyricist Ray Gilbert winced to hear his own words replaced by others: "You're gonna love this coffee, man oh man ..." Last week Gilbert sued for $300,000 from the sponsor (Hills Brothers Coffee), the ad agency (N. W. Ayer), and his own music publisher (George Simon), who explained that he had sold the singing-commercial rights to the music -minus the lyrics-for $500. Gilbert charged that the jingle had injured his reputation "by reducing him in the eyes of the music profession...
...simplest way for an advertiser to get music for his commercials is to take it free from the public domain, e.g., Rheingold Beer's current use of the Banana Boat Song. The sponsor may also buy commercial rights to hit melodies. The fees run into thousands of dollars in the case of composers such as Cole Porter, who leased his It's De-Lovely to De Soto. At first, songwriters resisted this practice, but now many of them welcome it. They not only share the fees with their publishers, but they get regular ASCAP...
...occasionally; church members should be sent to interracial conferences. White and Negro ministers should bring their congregations together for joint counseling before school integration begins, as Nashville clergymen plan to do before the first-grade classes of their city's schools are desegregated next September. Protestant churches should sponsor lectures on the focal points of whites' fears-intermarriage, Negro health and morals, etc.-as New Orleans Roman Catholic churches have done...
...cigarette firm once paid a Hollywood studio a fat fee to produce a short film. The short was about freedom-the freedom to buy whatever the heart desired "in this democracy of ours," especially the sponsor's cigarettes. The movie was so bad that audiences booed and jeered. Since then, industrial films, which are financed by corporations to make their special pitches, have become so slick and painless that at times audiences hardly realize they are getting some propaganda with the entertainment...