Word: sponsor
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Dates: during 1950-1959
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...regulars as Cultural Headwaiter Alistair Cooke, Drama Critic Walter Kerr. But the question remains: Can Omnibus maintain the courage of past conceits, the venturesomeness of past successes, the educational luxury of such occasional failures as its go-minute The Iliad, without special subsidy? The signs are encouraging: both current sponsors (Union Carbide and Carbon Corp., Aluminium Ltd.) have committed themselves to sponsor part of Omnibus for a new season, and Saudek says there are other potential sponsors, and that all three networks want the show. CBS appareritly wants Saudek more than it wants Omnibus; NBC is considering alternating Omnibus with...
...Radcliffe group will sponsor preparation of an historical cyclopedia of American women if necessary funds can be secured. The two-volume work would supplement the Dictionary of American Biography...
Sweetening the Sound Track. Much as the forgery is abused and resented, the TV comedy producer argues that it is uniquely needed by the medium, demanded by sponsors and even desired (at least unconsciously) by the viewers. Psychologists agree that people in audiences laugh aloud partly because they hear each other laughing. Therefore, for maximum enjoyment, the theory goes, the viewer alone or in small groups must get the feeling that he is in a crowd and free to join its merriment. A few sponsors have scoffed at the use of canned laughter, but the counterfeiters have had the last...
...sponsor is left mainly with a choice of how to inject the laughs. Some shows, e.g., Lucy, December Bride, Phil Silvers, are filmed before a live audience whose real laughter is recorded with the show itself. Then the film's sound track is judiciously "sweetened": coughs are erased, idiot giggles toned down, chuckles reinforced and silences sprinkled with gaiety. Another common technique, used by Jack Benny, Burns & Allen, the Bob Cummings Show and Private Secretary, is to film the show without spectators, then show the film to a movie-house audience monitored by microphones. The sounds of the audience...
Like most movie exposes, The Great Man makes a point which is not particularly surprising: in the radio-tv business anything, even honesty, goes--as long as it sells the sponsor's product. But it tells its small story with economy and skill. When Herb Fuller, who dispenses sermons, homey philosophy, and slightly off-color stories on a daily program, kills himself in an auto wreck, a young radio reporter is tabbed as his replacement. The reporter's first assignment, on which the future of his career depends, is to prepare a memorial show about the deceased great...