Word: sponsor
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Dates: during 1950-1959
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...some top-flight variety show's with expensive live performers. Mainly for this reason, UPA was placed in a strange position for a cartoon company that holds the best possible credentials from TV advertisers. It still lacks the one thing to make its new show complete: a sponsor...
Listeners' complaints about radio's rash of commercial spots are no longer news, but last week the squirm turned and the howl came from a longtime sponsor. Writing "as an advertiser who has been spending over $1,000,000 annually in radio" to plug his pain-relief tablets, Dol-cin Corp.'s Board Chairman Victor van der Linde reported to MBS that he had cut his appropriation for radio spots to a piddling $100,000. Reason: the "sheer multiplicity" of plugs, including many for competing products within a few minutes of each other, proves that stations...
Memo from Girl Friday: Gossipist Walter Winchell and his radio sponsor have phhht. Happened four weeks ago, even before his splituation with TV, because sponsor, Seaboard Drug Co., feared consequences of columnist's "long series of offensive remarks" about Adlai Stevenson on his weekly newscast. Sponsor kept it quiet to give Mutual time to dig up fresh scratch (WW's weekly take: $5,000), but Winchell began sniping at Seaboard Drug in newspaper column. Sponsor exploded. "Malicious, libelous and untrue," said Seaboard President Harry Patterson. "The man has gone...
...Superman was played with all the high style of Actor-Manager Evans' Broadway hit production of 1947-and seen by perhaps 15 million viewers, roughly 45 times the paying customers who attended all 150 performances. Said Sponsor Joyce C. Hall: "I would rather have a satisfied 8 million in the audience than a dissatisfied 24 million...
Winchell, who sometimes has trouble adjusting to reality, called a press conference to announce the news. Later he said: "The sponsors loved the show. I've never had a flop. I've never lost a sponsor in my life. I've been on the air 29 years. I said to Bobby Sarnoff, the president of NBC, I says 'Bobby, you knew from the beginning I didn't want to go back to small time. I never asked to do this show.''' In the true show-must-go-on spirit, ex-Hoofer Winchell...