Word: sponsor
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Dates: during 1950-1959
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Officials of the Law School Forum, co-sponsor of the speech with the MIT Lecture Series, said that there are no more seats available in the large lecture room--the only auditorium in which Truman may be seen speaking. They did say, however, that there may be some room in the smaller lecture room downstairs where Truman's speech will be played over an amplifier...
...Senate Banking and Currency Committee began to investigate, as did federal and county grand juries. Other newspapers moved in. Rapidly, Paschen's troubles were becoming double trouble to his sponsor, Dick Daley, and to the Democratic machine. Not only was their campaign case against the Republicans slipping away but Democrat John Gutknecht, up for re-election as Cook County state's attorney, was in for trouble himself if he tried to protect Paschen. Democrats feared that the county treasurer's trouble might even hurt Illinois' Adlai Stevenson...
Early audience figures were a jolting disappointment to sponsors and networks. According to rating services, about 32 million families (or 85% of all TV homes) watched at least some part of the show, but only 30% watched it most of the time. NBC and CBS split 80% of the audience about evenly, and ABC got the balance. Though delegates intend to go right on using TV as a political soapbox, networks may have other plans for 1960. Despite lavish sponsor commitments, the TV chains lost money. CBS alone estimated a loss of some $500,000. (Ike's day-early...
...Doesn't Pick . . ." Waiting at the inn were his campaign manager, Jim Finnegan (see box), and his old political sponsor, Chicago's Jacob Arvey. Their private discussion of the pros and cons of Adlai's open-race plan floated over an open transom...
Matinee has been bought by such sponsors as Bab-O, Motorola TV and Tide, but it has never been a sponsor sellout. However, prestige-conscious NBC is so happy with its plaything that it has booked Matinee for a second year, with a $5,000,000 budget. An "Emmy" Award winner ("Best contribution to daytime programming"), Matinee currently gets more than 2,000 letters a month, last week vaulted into the top slot of daytime dramatic-show ratings...