Word: sponsor
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Dates: during 1950-1959
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...this past weekend, in Hanover's Memorial Field, but this past summer in New York's Madison Avenue. It was then that CBS, having bought from the NCAA the right to televise five games this fall on a regional basis, tried to sell this telecast "package" to a sponsor. At the desired prices, however, no one was buying. Sponsors were first of all reluctant to compete with the NCAA's already-established national "game of the week," which the NBC network has bought for this year. More important, however, were the commercial disadvantages of any "package" covering only five Saturday...
After trying unsuccessfully to sell the "package," CBS in September offered the five telecasts to its affiliated stations. If these stations could manage to get their own sponsors, CBS would receive part of the fee; if not, both the station and the network would lose whatever it cost them to produce the program. In many cases both parties took the loss. In Boston, however, CBS-affiliated WNAC-TV, after waiting through the network's prolonged search for a regional sponsor, looked for one of its own, ran up against the same commercial objections as had thwarted CBS, and finally decided...
...rate, the regional football plan has been anything but a financial success for CBS this year. It looks extremely unlikely that the network, will again sponsor such a telecast as originated from Hanover last Saturday...
...operations, regained some movement in her neck and fingers. But the scar tissue kept coming back. Then U.S. Editor (The Saturday Review) Norman Cousins heard of the "Keloid Girls," began a campaign to get them another chance. The Hiroshima Peace Center Associates, a private philanthropic group, agreed to sponsor 25 of the most badly scarred Hiroshima Maidens on a trip to the U.S. for surgical treatment; the New York Quakers offered to find them homes. In charge (without fee) of the long, arduous program of surgery at Mt. Sinai are three of the nation's top plastic surgeons...
George W. Stoffy, vice-president of WNAC-TV, asserted that the commercial disadvantages of the N.C.A.A. regional football package have prevented both CBS and local stations from obtaining a suitable sponsor for the games. He also blamed CBS for not making the Dartmouth game available until his station had already scheduled programs for Saturday afternoon, and the University for putting "severe restrictions" on the types of sponsor it would accept for Crimson games...