Word: sponsor
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Dates: during 1950-1959
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...Glee Club decided last year to sponsor a singing group for freshmen. Its objectives were to train a reservoir of singers for possible future membership in the Club and to allow more students--particularly freshmen--to participate in an organized chorus. The venture proved successful. With more than 100 freshmen singing regularly, the new chorus completed a full schedule of concerts with virtually no financial loss to its parent organization...
Disagreement over fees and general Harvard dissatisfaction with the quality of last year's WBZ broadcasts produced the stalemate. Attempts to come to terms with station WEEI also failed because of that station's inability to find a sponsor...
Love That McCutchen. The program's sponsor, Charles Revson, president of Revlon Products Corp., had more than the occasion to be choked up about as he unhanded the Big Check. With an $11 million advertising budget, Revlon was spending a cut-rate $64,000 (plus prizes) weekly for a show that, according to one survey, was being watched on 84.8% of all TV sets in operation. So far, Revlon has paid contestants only $175,000 and two Cadillacs. Sales of such Revlon paints and powders as Love That Pink, Living Lipstick and Touch and Glow are up as much...
Formlessness, informality and a sincere respect for the sponsor's product have long been part of the Garroway formula. Masquerading in a misty domino of entertainment that only partly concealed its real intent, much of what passed across the nation's television screens last week was also devoted to selling some sort of product, tangible or intangible. At least three of the top shows of the week, Disneyland, Warner Brothers Presents, and the M-G-M Parade were blatant commercials from beginning to end, designed only to lure viewers away from their telesets and into the nearest movie...
...will learn that some TV pressagents maintain what they call their "integrity" by not smoking the sponsor's cigarettes and how a TV performer can build up a small warehouse of merchandise by judiciously dropping brand names into his patter. Finally, he will get some lessons in TV executives' lingo, the best of which might also be applied to the book as a whole: "I thought we'd just throw it on the floor and walk around...