Word: sponsor
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Dates: during 1950-1959
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...Prime Minister, is a man Nehru tends to patronize, and others to underrate. A neutralist, he first conceived the idea of the Colombo Powers (India, Pakistan, Burma, Indonesia and Ceylon), the group of ex-colonies who won their independence after World War II and banded together this year to sponsor the conference at Bandung. Though he opposes SEATO and wishes Chiang Kai-shek would exile himself from Formosa, Sir John insists that "there is no purpose in standing neutral for the benefit of the wrong party.'' On a tour of the U.S. last year, he told everyone from...
...Cleveland, TV boxing reached an inevitable: professional fights are held in a specially constructed studio ring with crowd noises supplied by recording. The boxers' purses are put up by the show's sponsor, Pilsener Brewing...
...Yuma, Ariz., discovering that he would have to shut down radio station KOLD for an hour to install new equipment, enterprising Station Owner Jim Hawthorne promptly sold the hour to a sponsor for $365 (plus a five-second mention at noon every day for a year), plugged it as "an innovation in broadcasting-one hour of absolute silence brought to this audience by Smith Mattress & Upholstery...
...sort of thing one can get 24 hours a day by turning on his television set, but at the Armory there was no way to turn it off. For 40 minutes, tumbling acts, ballets, production numbers, and fashion shows took turns on the stage with message from the sponsor smoothly lubricated in at 10-second intervals. The import of the lyrics concocted by the corporation-owned Joyee Kilmer was that only Fisher can make a body...
...event was cancelled last year by the Wellesley administration, which objected to the race's being held on a Sunday, and to its commercial sponsor...