Word: sponsor
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Dates: during 1950-1959
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...stars David Wayne as vice president of a Pearl River, N.Y. bank and Joan Lorring as his giggling wife. Like all TV investigations of small-town U.S.A., it is suffused in the rosy, nostalgic glow more common to the Gay Nineties than the 20th century. Filmed in color by sponsor Eastman Kodak Co., Norby finds its humor in an uncritical succession of minor disasters for Hero Wayne: he gets his arm caught in the lining of his sleeve; he shakes hands with a statue instead of a friend; he promptly breaks a desk he has been warned to take good...
...debutantes with intense interest, Jacqueline Cochran, famed flyer and businesswoman, recalled that when she was 18 she had already been working for ten years and was, she guessed, "the sole support of several people." Now, as head of Jacqueline Cochran Cosmetics, Inc., she was the cotillion's sponsor. She had no part in planning the ball, but she had paid about $10,000 to cover its cost. In return, the company received some commercials during the evening, and a credit line in every society-page story the next day. On the whole, she was pleased and had only...
Some of the week's most noteworthy events took place offstage and underwater. Colgate-Palmolive, sponsor of CBS's nighttime version of Strike It Rich, the show that trots misery right onto the stage and peddles soap with it, announced it was dropping the show at year's end. This good news for good taste was tempered by the fact that the same sponsor apparently plans to continue the NBC daytime version of Strike It Rich...
...commercial time normally allowed them under the code of the National Association of Radio & Television Broadcasters (a maximum of seven minutes in a one-hour evening show). On NBC's Producers' Showcase, in addition to an excellent, if somewhat dated, production of State of the Union, Sponsor Ford devised a pair of inventive commercials. The first, featuring an actor and a model, managed a provocative, if somewhat cloying, combination of Lincoln and sex; the second used the rhythmic movements of 18 actors (as many as were employed in the cast of State of the Union) to create...
Even radio made news. Bing Crosby began a new show on CBS Radio that was noteworthy for the fact that he was without a sponsor for his first time on the air. In Philadelphia, Manager Murray Arnold of radio station WPEN was traitorously watching TV when he heard Singer Gordon MacRae suggest to Soprano Dorothy Kirsten that they do a duet as they used to in the old days of radio. "You remember radio," MacRae gratuitously reminded Kirsten. Outraged, Manager Arnold banned the playing of any MacRae records on his radio station...