Word: sponsor
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Dates: during 1950-1959
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Televiewers are hardened both to superlatives and long commercials. But last week, in hailing the 1955 models of automobiles, the networks pulled out even more stops than usual. On CBS's Shower of Stars, Sponsor Chrysler gave its viewers almost a solid hour of commercial as it unveiled an endless succession of Plymouths, Dodges, DeSotos, Chryslers. This, an announcer assured the nation, "is the night all America has been waiting for!" A covey of actors, including Groucho Marx, Ed Wynn, Danny Thomas and Eddie Mayehoff, were asked to coo and croon over convertibles, station wagons and sedans. In between...
...first time in its history, the Glee Club will sing over a nation-wide NBC hook-up with the Boston Symphony Orchestra on two dates next spring. In accordance with a University ruling, the programs will have no sponsor...
Early next year, said Lodge, the U.S. will establish a reactor training school to which 30 to 50 foreign scientists will be invited. The Atomic Energy Commission will sponsor courses, open to all nations, in atomic preventive medicine, disposal of atomic wastes, the use of radioisotopes as tracers. Brookhaven, Argonne and Oak Ridge will open to foreign scientists one-to two-year courses in the use of atomic energy in medicine and biology; 150 foreign specialists will visit U.S. cancer research centers. For cooperating nations, the U.S. has built up ten complete libraries of nonclassified atomic publications totaling 300 feet...
Bishop Sheen spoke on the "Psychological Effects of the Hydrogen Bomb" and, as usual, tempered the ominous parts of his message with a sprinkling of jokes and puns. The bishop also scored a partial triumph over his sponsor, Admiral Corp., which last summer announced that the show would be limited to some 60-odd stations. Bishop Sheen countered by promising his fans that he would be seen on "close to 200 stations." His opening show was carried by 126 stations, and at week's end Du Mont reported that the number had reached...
...Word from Our Sponsor. In Miami, suing Charles Butler for divorce, Dolores Butler charged that he listened incessantly to the radio, "required absolute silence of me and would allow me to speak only during commercials and station breaks...