Word: sponsor
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Dates: during 1950-1959
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...pitcher in a softball game; another on crutches plays first base. Most popular sport: swimming, with "hiking"-on crutches or in wheelchairs-a close second. The $80 cost per child [for a two-week stay] is split between the state association and the child's family or sponsor. The beneficial effects of these investments are soon apparent...
...Betty Ann Grove, who used to be a TV colleague of Bert Parks and has absorbed much of his manic, eye-batting vitality. The co-star is Singer Merv Griffin. The show was created by Irving Mansfield, who last summer created almost exactly the same show for the same sponsor, but it was then called Summertime, U.S.A. and starred Singers Teresa Brewer and Mel Torme...
...three people most responsible, besides herself and Husband Desi, for keeping the show on top of the heap. Said shrewd Comedienne Ball: "I love them dearly, I appreciate them daily, I praise them hourly, and I thank God for them every night." Everyone in the studio, from stagehand to sponsor's representative, knew that Lucy was talking about Chief Writer and Producer Jess Oppenheimer and Writers Bob Carroll...
...hearings live through 36 days and 186½ hours of testimony, figured out what the public service cost them. ABC paid about $500,000 out of pocket to feed the hearings to as many as 71 outlets, estimated that it would have cost an advertiser $2,700,000 to sponsor the entire telecast of the hearings. The smaller (ten stations) DuMont network used $700,000 worth of air time to carry the hearings, would not say how much the telecasts actually cost...
...first show: the spiritual-singing team of Jane Russell, Rhonda Fleming, Beryl Davis and Connie Haines). His untrained voice is small, but he has the familiar Crosby ease of delivery if not the master's resonance. In fact, Gary has just about everything except his father's sponsor (General Electric). CBS plans to keep the show running throughout the summer-sponsor or not-but it will then go off the air so that Gary can return to Stanford University for his senior year (he is majoring in speech and drama, has about a C average...