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Word: sponsor (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

Three networks-NBC, ABC and Du Mont-telecast the opening two days in full. CBS, with the most daytime-sponsor bookings at stake, took the stand that televiewers ought to have a choice of entertainment ("Not everybody wants to get in on the McCarthy fight"), and confined itself to Morning Show and late-at-night filmed highlights. After a look at the ratings, NBC this week announced that it would substitute filmed summaries for the real thing. The first two days, reported the network, had cost it more than $125,000 in canceled commercial programs. ABC, with some 50 stations...

Author: /time Magazine | Title: Radio & TV: Who's Winning? | 5/3/1954 | See Source »

Bolles said that he hoped the new Ivy group might be able in the future to sponsor a fencing tournament and to reactivate the old Soccer League. The latter organization was terminated after the 1951 season...

Author: NO WRITER ATTRIBUTED | Title: Lacrosse League Tying Ivy Teams Rejected by HAA | 5/1/1954 | See Source »

...poor second to Byrnes in 1950, never stopped campaigning Accompanied by a male quartet (later built up to a mixed octet), he has hustled around the state speaking at family reunions, barbecues, church dinners and almost anywhere he finds more than two voters gathered. (Cracked a sponsor: "We can get a speaker anywhere, but where else can we get one with a quartet...

Author: /time Magazine | Title: National Affairs: Man with Music | 4/26/1954 | See Source »

...gives the disposition of each case (the boy burglar went to reform school) and adds a few pious words to the effect that Night Watch is presented "in the interests of public security." The show's sensationalism is likely to win it a large audience and an eager sponsor...

Author: /time Magazine | Title: Radio: How Real Can It Get? | 4/26/1954 | See Source »

Because of dance losses estimated at several hundred dollars, the Crimson Key Society may not sponsor an All-College Weekend in the future...

Author: NO WRITER ATTRIBUTED | Title: Loss May Force Key to Abandon College Weekend | 4/26/1954 | See Source »

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