Word: sponsor
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...Consider the line up: local bank and Newcastle United sponsor Northern Rock had to be nationalized in February after it was caught short of cash when the money markets seized; on Sep. 12, Britain's third largest tour operator XL went bust leaving London club West Ham United without a shirt sponsor; and now insurance giant AIG, shirt sponsor at English and European club champions Manchester United, is teetering on the brink of collapse...
...them), or the person who magnified Thomas Pynchon's reader-reaction paranoia into post-modern mega-epic. He did do those things. But Wallace was also the greatest horror novelist ever. In Infinite Jest a corporation-run unified North America of the near-future (dates have been replaced by sponsor names, such as the Year of the Trial-Size Dove Bar) is being decimated by a videotape so entertaining that people watch it on a loop, mesmerized until they die of dehydration or starvation or lack of sleep. Reading it, you realize how soul-sad lonely you are. And Wallace...
...became a co-sponsor this year of a national-service summit whose mission is to make national service a reality for all Americans. We partnered with ServiceNation, a new coalition of 110 organizations dedicated to volunteer service, to convene a two-day gathering in New York City, on Sept. 11 and 12, that we're confident will have a lasting significance...
Sarah Palin has arrived in our midst with the force of a rocket-propelled grenade. She has boosted John McCain's candidacy and overwhelmed the presidential process in a way that no vice-presidential pick has since Thomas Eagleton did the precise opposite - sinking his sponsor, George McGovern, in 1972. Obviously, something beyond politics is happening here. We don't really know Palin as a politician yet, whether she is wise or foolhardy, substantive or empty. Our fascination with her - and it is a nonpartisan phenomenon - is driven by something more primal. The Palin surge illuminates the mythic power...
...mention sponsor's cash. Billboards for Barclaycard and Sony Ericsson, just two of the event's sponsors, lined the London venue. Keen to tap the sport's broad audience - pinstripe suits and polka-dot dresses figured among the sweat pants and sneakers in the crowd - Dan Mathieson, head of sponsorship at Barclaycard, even claimed "the fluidity and freedom of movement associated with free running mirror the key needs of Barclaycard customers." To fans of the free-spirited sport, that's a tough sell: Mathieson's presence on the stage at the end of competition drew loud jeers from the crowd...