Word: sponsored
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Dates: during 1930-1939
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...Three years later Illinois' Democratic Governor Henry Horner invited him to run for the State Senate in the partly Negro and ordinarily Republican University district. As a politician Philosopher Smith proved no flash in the pan. Although he had repudiated Chicago's Kelly-Nash machine and alienated Sponsor Horner by his independence, this year he beat the machine candidate for the Democratic nomination for Congressman-at-Large...
...last ten years the $1,200,000,000-a-year advertising industry has been trying to decide whether it should treat "consumer education" as a flea in its ear or a bulldog at its throat. Some 29,000,000 Americans, it is estimated, are now affiliated with organizations which sponsor lectures, leaflets and confidential reports appraising if not attacking the advertised claims of every kind of branded product from mouthwash to maple syrup. Most of these are counted in such big, general groups as the Federal Council of Churches (24,000,000), General Federation of Women's Clubs...
...national chain to compete with NBC's Red and Blue, CBS, when in 1934 an advertiser who wanted to reach New York and Chicago listeners, but did not want to pay the cost of network broadcasting, approached stations WOR (Newark) and WGN (Chicago) to make a deal. The sponsor wanted to put on a show to be aired over the two stations. The show originated in Newark and he proposed to pay each station its standard time rate, but asked the stations to pay the wire charges for carrying the programs between the two cities. The deal was made...
...coast-to-coast stretch. Other stations joined singly and in groups to give MBS a 1938 collection of 107 outlets, all linked together on the cooperative profit-sharing basis. Since several of these are also affiliated with NBC or CBS, who have prior claims on their time for sponsored programs, it is often impossible to sell a sponsor all the MBS stations he might want at one time...
Many CBS sales executives are no longer in favor of any summer holidays for any sponsors. But President William Samuel Paley was once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given...