Word: sponsored
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Dates: during 1940-1949
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...Chamber of Commerce of Omak, Wash. (pop. 3,000), refused to sponsor the Okanogan County preliminaries for this gear's Miss America beauty contest when it learned that, under the terms of the franchise, only white girls could compete. One-third of Omak lies in the Colville Indian reservation...
After pudgy little Hanns Eisler, German born Hollywood composer, got into trouble last September with the House Un-American Activities Committee, his fellow composers began to think more highly than ever of his music. To show their disdain for mixing politics with art, several of them got together to sponsor an all Eisler concert in Hollywood's Coronet Theater. It was a sellout at a $6 top-all 300 seats...
...problems are varied and vexing. There is the human element: the smiling lady, who, for some mysterious, feminine reason, kept plugging Lipton's Tea as she brewed a pot of her sponsor's Tender Leaf. There are mechanical embarrassments, too: the Gillette razor that got stuck in the middle of a display of its , simple operation...
Last week, Chesterfield was busily buying up other advertisers' contracts and erasing all the billboard ads at New York's Polo Grounds. The company would sponsor all telecasts of the Giants' home games next summer (over WNBT), and wanted no free riders (last year the Gem Blades billboard in Yankee Stadium stole Gillette's show). This summer, Chesterfield will make sure that the Polo Grounds is adorned with a big Chesterfield ad, deep in center field...
...dozen U.S. cities the International Typographical Union, A.F.L. had struck newspaper plants. Once, such a walkout by the linotype operators would have paralyzed the papers. But last week most of the strikebound dailies were on the stands, thanks to a new technique in printing and, chiefly, to its sponsor, Manhattan's small (total assets: $800,000) Ralph C. Coxhead Corp. Its Vari-Typer machines, glorified typewriters which automatically set straight right-hand margins, were being used by most of the strikebound papers to by-pass the linotypers. The biggest fault that readers found with the papers was that they...