Word: sponsored
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Dates: during 1940-1949
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...Jolson is currently the most-hitched-to star in radio. He recently upped Bing Crosby's Hooper 4.9 points, boosted Eddie Cantor's a full 5. Offered a show of his own, Jolson declined: he can make too much money guesting-with no worries over script and sponsor. At week's end, Jolson signed for ten appearances on the Crosby show next fall-$50,000 guaranteed...
Aside from that involved in his charges, only one reason could be a legitimate basis for the dropping of Shirer by his sponsor or the Columbia Broadcasting System. The action would be justified if his listening audience were insufficient to warrant his continuance. But this fact does not enter into the picture, inasmuch as his latest Hooper rating was the highest of any CBS program during the Sunday day-time schedule. If, therefore, it can be assumed that any commercial motive for Shirer's dismissal was ruled out, the only possible reason is the one in his accusation: the sponsor...
...responsibility for this curb on free expression in radio rests as squarely on the network which tolerates it as on the sponsor. CBS claims it is not unusual for a show to be dropped by a commercial sponsor. This comes from a network whose president not many months ago brandished an accusing finger at American broadcasters for permitting advertising excesses and thereby contributing to "bad radio." Yet, I'affaire Shirer--the most dangerous form of advertising excess--is excused in an offhand manner by that same radio chain...
Opposition to the bill from powerful industry groups may again be successful in strangling this housing hope. The "complete callousness to human values and needs" which is involved in this opposition (in the words of the bill's co-sponsor, conservative Senator Ellender) must be answered now and unequivocally by the actions of the people in behalf of this indispensable housing measure...
Died. John Joseph ("Jack") Cochran, 66, able, longtime (20 years) Representative from Missouri,* foe of Government waste (as chairman of the House Accounts Committee), sponsor of the "Lindbergh Law," which made kidnaping across state lines a federal-and capital-offense; in St. Louis...