Word: sponsored
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Dates: during 1950-1959
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...Caviar, Pink Lightning, Plum Beautiful-that have touched the lips of more U.S. women than those of any other maker. Last week, at 53, trim (5 ft., 8½ in., 144 lbs.), handsome Charlie Revson ran into some embarrassing new facial shades: Quiz Pink and Umbrage Blue. As sponsor of the rigged $64,000 Question and $64,000 Challenge-which in four years helped triple Revlon's sales to $111 million and boost its profits sevenfold to $9.7 million-Revson was the center of a controversy over what part, if any, he played in the rigging. Revson denied...
George Avakian, head of Artists and Recordings for Warner Brothers Records (to which the group is under contract), confirmed these reports and stated that "on two, possibly three, television shows the Gateways were told 'we'd love to have you, but you make it tough on the sponsor and on the market down South...
...Senator Hubert Humphrey were delighted (although Harriman can sway few of New York's 114 convention votes) and flabbergasted: they had assumed that because Harry Truman was backing the candidacy of Fellow-Missourian. Stuart Symington, Harriman would naturally fall in line with his great friend and onetime sponsor Truman. ¶ Minnesota's Senator Eugene McCarthy, co-chairman of the presidential campaign of his fellow Minnesotan, Senator Hubert Humphrey, was asked why he did not scuttle Humphrey and run himself. Grinned McCarthy: "That's not a bad idea. I'm twice as liberal as Humphrey, twice...
...warmup, said Cohn, his opponent came out of a private session with Associate Producer Shirley Bernstein (sister of Conductor Leonard Bernstein), positively popping with both questions and answers. Disgusted with what he was convinced was a fraud, Cohn took his beating, complained to the show's sponsor (Revlon), and insisted that his $250 consolation prize be donated to charity...
...producers' admission that the show was crooked, said he, has damaged his reputation. Reason: his friends will not believe that he was not in on the fix. He filed a $500,000 suit against NBC, the show's producers (Barry & Enright Productions) and the sponsor (Procter & Gamble). What's more, argued Clark, his eye on an even bigger payoff, the fix cost him a possible $40,000 in winnings. He sued for that...