Word: sponsored
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Dates: during 1960-1969
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Though CBS will have to scratch two of its top Sunday prime-timers, the Smothers Brothers Comedy Hour and Mission: Impossible, the network is undoubtedly delighted with the arrangement. The sponsor, Xerox, is inserting only two commercials into the 2½-hour play. The Royal Shakespeare Company, which Hall helped turn into Britain's most distinguished repertory company, may eventually give CBS as many as 20 plays for U.S. television and for later release as feature films. At present, Actor Paul Scofield (A Man for All Seasons) and Director Peter Brook (Marat/Sade, The Visit) are working together...
...resolution proposal had no formal effect, of course; and so the HUC began to work for a place on the Faculty docket. The simplest way to get the resolution onto the floor of the Faculty was to find a Faculty member to sponsor it. Since the HUC, unlike SFAC, has no faculty members to do this as a matter of course, Wilcox later offered to introduce its resolution...
...possible for the city and the universities to announce, after appropriate study, a joint program to add a certain number of housing units with a five or ten year program. We would like to see the university, as part of this joint program, reconsider whether it might become the sponsor of one or more federally assisted housing programs. The university already owns property along the Charles River that might be the site of a federally subsidized development open to both faculty and non-Harvard citizens...
Congress has called for the construction of 24.2 million new dwelling units by 1978. The only way to get them is to think big, and Co-Op City's sponsor-the United Housing Foundation, a nonprofit group organized by 40 labor unions-conceived the $294 million project on a monumental scale. When it is completed in 1971, Co-Op City will cover 300 acres of filled marshland, with 35 apartment towers, from 24 to 33 stories in height, eight block-square parking garages, six schools, several shopping centers, 236 townhouses, and assorted service buildings-an instant city...
...City is so big that its sponsor was able to reduce some costs through bulk purchasing. The sponsor might have used the same muscle to force really significant changes in construction techniques. What labor union could resist bending its archaic rules in order to work on a fiveyear, $294 million job? What city has anything to lose by modernizing building codes in order to keep 15,000 middle-class families in town? At Co-Op City, the questions were not raised and the opportunities not seized. But its example remains for other projects to heed...