Word: sponsored
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Dates: during 1990-1999
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...expected to set records (about 100,000 a day projected), and the tart-cherry harvest looks to be of epic proportions, but the real shocker this year is the lifting of the official ban on the sale of single slices of fresh pie. Huh? For years, as a major sponsor, the Sara Lee Corp. has operated nothing less than a pie cartel during the cherry confab. The only slice of pie a visitor could buy was Sara Lee's, thanks to a sweet deal with festival officials. But in a saga evocative of the breakup of AT&T, the defrosting...
When Jeff Gordon won the Coca-Cola 600 last month, he celebrated with a liter of Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
Pepsi, a longtime NASCAR sponsor, has in fact redirected its race against Coke by hitching its wagon to Gordon, hoping it can emulate his ability to win coming from behind. "They said all the right things," notes Gordon of the Pepsi switch. "They've really got behind me and done exactly what they said they were going to do." After ceding its "official soft drink of NASCAR" status to Coke this year, the company has essentially said, We'll take Gordon, you take the rest. "He's an exciting new-generation athlete who matches up with Pepsi's personality," effuses...
...raising taxes for tens of billions of dollars for spending, then why not give part of it back?" Gramm said after his amendment to the tobacco legislation passed the Senate Thursday. It would use a slice of the $516 billion that John McCain, the bill's sponsor, envisions collecting from the industry to finance dropping the "marriage tax" penalty for couples earning less than $50,000 a year...
...think the debate showed that this was an issue that was very salient and very important to students," says Olivia Verma '99, an original sponsor of the bill. "Once it was in the Crimson headlines, the administration realized that their discussions, which had been very silent and tentative, were discussions that students wanted out loud and wanted to be a part...