Word: sponsored
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...very much the same. Some women have been disappointed by the WTA, which cedes most of its power to the individual tournaments and hasn't run a very sharp operation. Even as the women's game was flourishing, the WTA was unable for two years to find a lead sponsor for the tour. After losing Virginia Slims, it rejected Tampax for being "too feminine," instead teaming up with a Canadian software company named Corel. For U.S. tournaments, it went with lucy.com which has folded. After another sponsorless year, the WTA finally signed with Sanex, which is some kind of European...
...Mercury stage op-eration, starring in many of its productions and guesting on radio shows. "Les Mis?rables" came just a month after "The Cradle Will Rock." The "War of the Worlds" episode preceded the Broadway opening of the Mercury?s "Danton?s Death" by three nights. Before the sponsor agreed to move "Campbell Playhouse" from New York to Los Angeles, where Welles was preparing his first Hollywood film, he pulled a weekly transcontinental commute - logging, according to one account, an amazing 311,245 air miles and earning a frequent flyer award as TWA?s best customer...
Meanwhile, there is no shortage of contenders for next year's title: 80% of parents surveyed by Ace Hardware, the sponsor of the contest, said their kids' rooms are messy. Why such chaos? For starters, the average American child acquires $350 worth of toys and video games annually. Multiply that by 18 years, and it gets a little crowded in there. Mom and Dad are probably messy too: 75% of parents in the Ace survey admitted that they could set a better example for their offspring...
...there's any progress on that front, it has come thanks to Tiger Woods and his sponsor, Nike. The Swoosh got into the golf-ball business on the cheap three years ago and, remarkably, has already pulled down 5% of the market. Part of Nike's secret is a simple technological shift to a solid-core rubber ball, which travels considerably farther than the conventional ball, made of wound rubber bands. Other companies have moved to similar balls. Titleist's Pro V1 solid-core balls are now so popular that they are being rationed to retailers...
Closed out of TV ad space on the game by rival Anheuser-Busch, Miller instead sponsored the NFL website superbowl.com and ran ads on two other sites where the Super Bowl was being discussed. Tobaccowala's team also designed an online poll for superbowl.com and promoted it in newspapers and on billboards. In each ad, the dot in each dotcom was replaced with a Miller can. Final score: recognition of Miller as an official sponsor jumped more than 50%, and sales increased by double digits...