Word: sponsored
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Sure, Andy Roddick and his splashy American Express "Mojo" ad campaign got bounced out of the u.s. open. but his clothing sponsor, Lacoste, had a great tournament. The little green crocodile not only showed up on tennis togs of French pros like Richard Gasquet and Natalie Dechy but was also worn by celebs and many upmarket fans who descended on Flushing Meadows...
...Mart has taken its romance national, setting up scholarships for minorities, donating to the United Negro College Fund and writing checks for several black Congressmen. Patronage has its benefits. In May Black Enterprise, the venerable periodical of Afro-America's business class, announced that Wal-Mart would be a sponsor of its 10th Annual Entrepreneur's Conference. In its June issue, Black Enterprise listed its "30 Best Companies for Diversity." Guess who made...
...certainly not a day to be wearing black, or long pants, especially on a tennis court. But Spanish sensation Rafael Nadal has a reputation to uphold, not to mention a sponsor. His 3/4 length black Nike pants looked suffocating. But up top, Rafael was wearing a matador-red sleeveless number that looked like a body stocking with the arms cut out. Against the new blue court of the Ashe stadium-okay, I did go to the big court, just to take a look-Nadal stood out like a freshly painted fire hydrant. It was lunch time...
...June 2004. "What really bothers me is that years from now, I'll still have to worry about something I did at age 19," says the offender, who is now 23. "This is like using a broadsword to cut out a lump of cancer." Legislator Jerry Behn, the lead sponsor of Iowa's new residency law, sees things differently. "It's very important not to instill victim status on these predators," he says. "Some inconvenience on them is nothing compared to the lifetime of suffering they give to their victims...
...player in the world heading into next week's U.S. Open. Sure, like a normal girl, Sharapova is a bit of a mall rat. But a normal girl doesn't morph into the highest-paid female athlete on the planet in one year. She doesn't have a corporate sponsor like Motorola throw her 18th-birthday party at a swank Manhattan nightclub, pack it with 500 people and hire Maroon 5 to rock out. And a normal girl certainly doesn't walk the tightrope between sports and sex, sparking a mini-furor at a Toronto tourney because her two stadium...