Word: sponsoring
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...line? Jurassic Park, like every other Spielberg movie, is couture for the masses: a cunning design, elegantly tailored. Spared no expense? Just ask the picture's sponsor, Universal, which has not had a $100 million winner at the domestic box office since 1989 (with the Spielberg-produced Back to the Future Part II) and urgently needs a megahit. Hence the marketing tie-in with McDonald's, the imminent Jurassic Park ride at Universal's theme parks, and the saturation of action figures, jammies and cologne. The director did cut costs with a decent, modest cast of nonstars, and he tried...
...Foundation was designed to sponsor multicultural events and distribute funds to campus organizations as well as listen to student concerns...
...think it's a little bit silly to draw such grandiose analogies to the split-off," says Christopher B. Brown '94, co-sponsor of the anti-abortion resolution. "People in the Republican Club just wanted to hold positions in their own organization...
...multimillion-dollar 1990 tryout off-Broadway -- about 25 miles off, at a suburban campus of the State University of New York. The producers implored critics to stay away because the work was in development, but reportorial instincts prevailed. Reviewers came, saw and slaughtered, halting Kiss and killing its sponsor, a fledgling agency set up to nurture musicals. Prince now says, "Irony of ironies, the fiasco may have helped. The show's political consciousness is much better suited to this moment." But to achieve a sparkling debut, Kiss has already had to sustain its own epic comeback...
...never had a Martin Luther King Jr. or a Jesse Jackson -- although plenty of Eldridge Cleavers and Al Sharptons -- he ceased to be its pre-eminent symbol of mainstream access to power. He is still, to be sure, a pal of Ted Kennedy's, who has offered to sponsor gay civil rights legislation in the Senate. But the White House is indispensable, and right now, Mixner is no insider there...