Word: sponsoring
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...Deer Management Groups. Derek Louden, the rural development manager hired to come up with an economic strategy for Assynt's land, believes this can change. He has asked the Scottish Crop Research Institute to find a crop to be farmed for biodiesel, and is enticing big companies to sponsor the planting of woodlands to offset carbon emissions. A marina is being built. Alastair MacAskill, the local butcher and chairman of the Assynt Foundation [EM] the residents' association that now owns the land [EM] knows this is only the start. "We thought Vestey would be there forever. It just shows...
...show! Ka-chow! Lightning's main rivals in the movie's opening race are "the King" (racing legend Richard Petty), who's going for one last win before he retires, and a dirty-driving mug named Chick (Michael Keaton), who's so rotten that one of his sponsor decals reads htB, for Hostile Takeover Bank...
...goalmouth--tenaciously. "I don't think it's a question of whether we have to win this battle," says Günter Weigl, Adidas' global soccer chief. "We can comfortably say that we are going to win this battle." Besides having home turf, the company is an official World Cup sponsor and will pay $350 million over the next eight years to extend that privilege to the 2010 and 2014 World Cups. Those billions of eyeballs will see only Adidas signage in the stadiums, and the company's black-and-gold Teamgeist (Team Spirit) match ball will be passed around...
Although Adidas has doled out millions to be the official sponsor at each World Cup since '94, Nike crashes the gate every time. In 1994, an unmarked van pulled up to the Citrus Bowl in Orlando, Fla., before a match, recalls Jeffrey Bliss, chief marketing officer for World Cup '94. The driver dropped off about 150 free Nike caps--JUST DO IT, BRASIL, they read--which soon became one of the hottest items at the event. In France, Nike's "Tour de Foot" caravan brought free clinics to some 50,000 kids around the country, and the company...
...spectators will be able to watch games on a big screen, test their skills at soccer stations and attend concerts. On the airways, Adidas scored a major coup by shutting out Nike ads on U.S. English-language broadcasts of the games. The company will also be the sole footwear sponsor on three popular soccer sites: ESPN Soccernet, Soccer on Yahoo! and FIFAWorldcup.com the official site. With the U.S. six to nine hours behind German prime time, distracted workers will flock online for the latest scores. Boasts Simon Atkins, director of marketing communications for Adidas America: "We're heading Nike...