Word: sponsoring
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...growth area. (Univision and Telemundo used to be the sole TV options. There are now 67 Spanish-language cable networks, from ESPN Deportes to the History Channel en Espa??ol.) To counter sluggish growth, Miller Brewing Co. signed a three-year, $100 million deal with Univision in October to sponsor programs, buy commercial time and place products on Univision's radio, cable and broadcast network properties...
...gained an early edge in the Hispanic market, in part because it started before anyone else. More than 40 years ago, P&G became one of the first major companies to air a Spanish-language TV commercial. In 1984, it was the first major U.S. corporation to sponsor S??bado Gigante, America's leading Spanish-language entertainment-and-variety program. But with so much competition--and money--now rushing into the sector, P&G can't afford to rest on those laurels. Enter Eleta's 45-person Puerto Rico--based multicultural-marketing division. "I realized how important this [division...
...hour later he strolls into a sponsor's function in a crisp, white shirt and jeans. He looks boyish and surprisingly slim across the shoulders, a reminder that for all the buzz about power racquets and booming strokes, tennis is a game of timing. A woman in her 30s wins a watch in a raffle, and it's for Federer to present it to her. She's not sure whether to kiss him and makes a late and sudden lunge for his cheek; he responds with a quick and slightly awkward lunge for hers. Mostly he grins and chuckles while...
Those who still want to help have options. Both the French and Italian governments have set up programs that will allow people to sponsor tsunami orphans. In the U.S., the Christian mission Gospel for Asia, based in Carrollton, Texas, is raising funds to build 10 "transition homes" in Sri Lanka alone. But there's also the risk that with so many bereft children, local governments won't be able to find new homes for all of them, which could make thousands of orphans permanent wards of their respective states. Perhaps then their adoption by foreigners will not seem such...
...bill also stipulates that once a piece of legislation has been introduced to the council, no council members may be added as sponsors. In the middle of the debate—before this stipulation had passed into law—Quincy House representative Teddy E. Chestnut ’06 jumped on the bill as a sponsor...