Word: sponsorless
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...flourishing, the WTA was unable for two years to find a lead sponsor for the tour. After losing Virginia Slims, it rejected Tampax for being "too feminine," instead teaming up with a Canadian software company named Corel. For U.S. tournaments, it went with lucy.com which has folded. After another sponsorless year, the WTA finally signed with Sanex, which is some kind of European soap. "Places were selling out, and they still couldn't get a sponsor," Davenport says. "Players were getting fed up. As far as a leader of women's tennis, they've totally failed us. Nobody has helped...
...developmental stages. Before October, he was an attorney in Memphis doing general trial work. But he took to his new role as commissioner readily and soon made a speech in which he coiled rattled, and suggested a new federal l requiring TV stations to include a certain number of sponsorless programs each day How did he get the job? Well, he happened to meet Bobby Kennedy at a bar association function in 1960, and accepted Bobby's invitation to work in the Kennedy campaign. Henry and the future Attorney General became friends. Henry's six-year-old daughter...
...while it looked as if TV might escape the daily soap opera. Du Mont, after five sponsorless months, dropped A Woman to Remember. In a one-month sustaining run, NBC was unable to sell These Are My Children. But this week, with Procter & Gamble's The First Hundred Years (weekdays 2:30 p.m., CBS-TV), commercial daytime soap opera put a determined toe in the television door...
...problems are further complicated by the sponsorless Jack Carter Show, an hour-long variety program telecast from Chicago (Sat. 8 p.m., E.S.T., NBCTV) and linked to Your Show of Shows under the generic name of Saturday Night Revue...
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