Word: sponsorless
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Dates: during 2000-2009
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...flourishing, the WTA was unable for two years to find a lead sponsor for the tour. After losing Virginia Slims, it rejected Tampax for being "too feminine," instead teaming up with a Canadian software company named Corel. For U.S. tournaments, it went with lucy.com which has folded. After another sponsorless year, the WTA finally signed with Sanex, which is some kind of European soap. "Places were selling out, and they still couldn't get a sponsor," Davenport says. "Players were getting fed up. As far as a leader of women's tennis, they've totally failed us. Nobody has helped...
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