Word: sponsors
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Dates: during 1960-1969
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...pictures over the air rather than by cable, requiring a complicated unscrambling device in each home. Instead of Telemeter's pay-as-you-see plan, there may be a charge account for home entertainment, a tempting feature that could cause trouble. Above all, will programs freed from sponsor and ad-agency control be better than the offerings of sponsor-supported networks? NBC President Robert Sarnoff argues that they will not, that pay TV will have to track down the mass audience just as the commercial networks do now, and in the end the home-bought product will be indistinguishable...
...drawn. Smith, the 17-year-old narrator, is serving a stretch in a Borstal Institution for juvenile delinquents (his offense: stealing ?150 from a bakery). Encouraged by the hearty, sports-loving warden to train for an All-England crosscountry race of Borstal inmates, Smith lets down his high-minded sponsor by deliberately quitting in the stretch. Why? Because Smith knows "it's war between me and them," and has no intention of giving aid and comfort to the enemy...
...Reynolds struck back with "I'd walk a mile for a Camel," scoffed at Luckies' "toasted" claim with ads showing a magician sawing a girl in half and captioned, "It's fun to be fooled; it's more fun to know." George Washington Hill, the prototype of the dictatorial sponsor in The Hucksters, was not a man to be outshouted; he pushed into the industry lead once more in the early 19305 with such ads as "Reach for a Lucky instead of a Sweet," "Nature in the Raw Is Seldom Mild," and "20,679 physicians say Luckies are less irritating...
...over France, billboards were demanding: "Does baby love Charrier?" Ostensibly, the ads were intended by their sponsor to imply that even infants go for Perrier's bottled mineral water, much of which gushes from a spring near the town of Charrier. Unfortunately, French for baby is bébé, pronounced "B.B.," who, as 45 million Frenchmen know, is Cineminx Brigitte Bardot. In turn, making the coincidence the more monstrous, B.B. is married to highstrung Cinemactor Jacques Charrier. Was Perrier, with gauche humor, hinting of discord in the Charrier family? Brigitte concluded just that, had her lawyers...
...Sponsor of the new Canadian pay-TV is Trans-Canada Telemeter, Ltd., a hustling subsidiary of Famous Players Canadian Corp., the country's biggest theater chain. Famous Players bought the Telemeter franchise from Paramount, decided on Etobicoke as the best test market it could find: 96% of the 40,000 families already own TV sets, get excellent reception from five Canadian and nearby U.S. stations. Says Eugene Fitzgibbons, 38, boss of Famous Players' Telemeter subsidiary: "We wanted to compete under the toughest conditions...