Word: sponsors
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Dates: during 1960-1969
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...become too relaxed. There was the memorable evening last winter when the London Observer's Patrick O'Donovan dissolved in an Irish mist; he caused such a stir with his groans, hiccups and toasts that Susskind had him removed from view during a hasty message from the sponsor. Then there was the night when good old reliable Brendan Behan cut loose with a rendition of the largely unquotable song, Lady Chatterley's Lover...
...closer-to-home view of U.S. advertis ing came last week from Charles H. Percy, 41, socially aware chairman of Chicago's camera-making Bell & Howell Co. He urged businessmen to sponsor TV programs that contribute to the edification rather than the "stultification of the minds of our people." He suggested that advertisers stop sponsoring "stories of a Wild West that never was" and follow his own company's example by pumping their TV budgets into "controversial public-service programs." Said Percy: "While we recognize that the primary tasks of a business corporation are to provide goods...
Moyer's secretary is Nancy Gore, the 23-year-old daughter of Sen. Albert Gore (D.-Tenn.), a co-sponsor of the bill. Her words are familiar even though she has a Southern accent, to regular readers of President Kennedy's prose. Yet they retained their impact. "Amricans respond in difficult times by doing the impossible. If Communism had never been born there would still be the basic problems in the world that the Peace Corps is trying to comba. There is a greater war going on, and if this doesn't help I don't know what will...
...those Cubans who prefer to take another direction, the U.S. last week held out a tantalizing hope. The State Department offered to sponsor a free airlift for more than 20,000 Cubans still waiting in Havana with visas or special waivers to come to the U.S. The $350,000 to charter ten Pan American flights a day for 20 days would come out of emergency foreign-aid funds. There was only one catch: the U.S. had not told Castro. At week's end, as Pan American's third plane approached Havana, Castro suddenly limited round-trip flights between...
...cameras vividly pictured the struggles of storm-lashed competitors. A bottled-gas firm hired a dozen Paris revue stars, staged free shows in a portable theater at each stopover. Monstrous advertising floats included a 65-ft. hair-cream tube and a 17-ft. housefly whose electronic agonies boosted its sponsor's insecticide...