Word: sponsorship
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Dates: during 1990-1999
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...ANGELES: Gain a star center, lose a soft-drink sponsor. That was the trade the Los Angeles Lakers made in signing Shaquille O'Neal. Since O'Neal is a spokesman for Pepsi in his spare time, Coca-Cola has decided to end its five-year sponsorship of the Lakers, since in the Atlanta firm's view, O'Neal represents the fox in the Coke chicken coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal...
...magazines read by a significant number of teens, tobacco ads would be limited to a black-and-white, all-text format--no photographs, no cartoon camels with phallic snouts. The same rules would apply to billboards, which would be banned entirely within 1,000 ft. of schools or playgrounds. Sponsorship at sporting events would be forbidden. Likewise tobacco-brand-name logos on products such as hats, T shirts and gym bags...
Turkey's Islamist Prime Minister Necmettin Erbakan knew he would pique the U.S. when for his first official trip abroad he chose Iran. Acting Secretary of State Peter Tarnoff telephoned Ankara to warn him that he was defying Washington's campaign to isolate Tehran for its sponsorship of international terrorism. Just a week before, President Clinton had signed with great fanfare a new sanctions bill to curb major investments in Iran and its fellow rogue state Libya. But Erbakan went to Tehran, and last week he upped the affront by endorsing a contract to buy $23 billion worth of Iranian...
ATLANTA: The numbers are starting to come in, and the Atlanta Committee for the Olympic Games is breathing a collective sigh of relief with the news that the games will probably turn a slim profit. Financed almost entirely through private sponsorship, the games had come under enough fire for their crass commercialism that the IOC decided to recommend that future games be financed by a mixture of public and private funds. In Atlanta, the games had almost no public guarantees, meaning that ACOG would be responsible for any shortfall. After optimistically predicting large profits in the months before the games...
...Coca-Cola Olympic City 18 days before the opening ceremonies is any indication, Atlanta is at least ready to embrace the traditional Olympic spirit of commercialism, i.e., go for your gold. For an admission fee ($13 for adults, $8 for children), you can step into the world of corporate sponsorship: meet Olympians in the Reebok Athlete Center, take the kids to Ronald McDonald's SportsPlace, watch a Discovery Channel presentation of A World of Champions. You can refresh yourself with a cooling mist from the bottle caps of the giant Coca-Cola bottles scattered throughout the park--aesthetically, they actually...