Word: sponsorship
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Dates: during 1990-1999
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...have you seen the race change over the years? CB: Oh, it's larger, and there's more corporate sponsorship, you hear about it on the radio more. The organization itself is larger, and a few years ago when there was a cancellation, I assume that's because the conditions weren't that bad, but I think it was underwritten to protect some of the corporate sponsors from accidents, and it was left in the underwriters hands, and I think that's why they said no, because they thought they'd be too vulnerable...
...think the corporate sponsorship and commercialization are positive things? EK: I think it's a great thing. A great thing. Because that enables the international crews. This year you're going to have the top six men's scullers and the top women's single scullers from the world competing. That's awesome! You're going to have the Germans here, you have the German Youth National Team coming here rowing out of Harvard. It's going to be remarkable, so in that regard, sure, bring it on. And if it gets people's names in the press and people...
...other business, the council also considered a set of recommendations from the FAS Committee on Research Policy. Among the recommendations was a proposed change to policy on corporate sponsorship of undergraduate research...
...deal with racing? Essentially, 40 extremely mobile billboards circle a track for three hours, driven by men in jumpsuits that make bowling apparel look sharp. And yet car racing continues to be the hottest, fastest-growing sport in America, generating $2 billion in revenues and drawing gazillions in sponsorship money. In TV ratings, NASCAR racing blows away every major sport but pro football. With California-born Gordon as its poster boy, NASCAR is expanding beyond its Southeastern roots, going after the wine-and-cheese crowd, and even Donald Trump wants to get in on it. He plans to build...
...Richard Petty, who retired in 1992 but is still known as "the King." They keep standings from race to race, and Gordon has won driver of the year three of the past four years, the youngest ever to win three times. His earnings last year from race winnings, sponsorship deals and the sale of everything from hats to toy cars were $14 million...