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Word: sponsorship (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...Kids are not at all defensive about being in-betweeners. Unlike their musical elders, who might fret about being corporately co-opted, these boys see sponsorship as just another welcome token of their sudden, lavish success. "Fans chasing me, McDonald's offering us endorsements -- to me, that's big," says Wahlberg, the group's offstage leader. "I mean, I came from food stamps and nothing. I'm not going to look at that and be, like, 'Oh, get out of here, McDonald's.' I'm like, 'You want to work with...

Author: /time Magazine | Title: Music: Pop Stardom for Fun and Profit | 7/30/1990 | See Source »

...film as a whole revolves around something akin to how individual drivers are at the mercy of large corporate sponsors who--horror of horrors--think that winning is everything. But the elaborate workings of NASCAR sponsorship unfold mysteriously and inexplicably...

Author: By Garrett A. Price iii, | Title: `Top Gun' Revisited and Recycled | 7/6/1990 | See Source »

Fein said that on November 1, unless the lawhas been changed, the University will officiallyannounce its withdrawal of sponsorship of theconference...

Author: By Adam K. Goodheart, | Title: University Lobbying On AIDS Legislation | 6/29/1990 | See Source »

...University's threat to withdraw sponsorship of the Eighth International Conference on AIDS is part of a broader effort by faculty and administrators to change U.S. immigration policy, Harvard officials said this week...

Author: By Adam K. Goodheart, | Title: University Lobbying On AIDS Legislation | 6/29/1990 | See Source »

Besides withdrawing its sponsorship of the conference, Harvard is exploring other ways of urging that the restrictions be lifted, according to University spokesperson Peter Costa. Costa said Vice President for Government and Community Affairs John Shattuck is coordinating an effort to put pressure on officials in Washington. And Essex promised in his letter that "we will continue to try to effect change in U.S. policy through all avenues available...

Author: By Adam K. Goodheart, | Title: University Threatens To Nix Sponsorship Of AIDS Conference | 6/25/1990 | See Source »

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