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Word: sponsorship (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...trained mind in a soundly trained body, tempering ambition with recreation, mingling contemplation and combat. But then the Greeks didn't have endorsement contracts. It is all well and good to talk about waiting until one's eligibility -- uh, education -- is completed, but when an eighth-grader can sign sponsorship deals worth potentially $1 million a year, what's the real point of further schooling? It might provide some cultural grounding and social polish, but the purpose is plainly not to qualify for a well-paying...

Author: /time Magazine | Title: Sport: Jennifer Capriati: The Next Chris Evert? | 3/26/1990 | See Source »

Other forms of marketing are taking flak as well. In his second antismoking salvo of the week, Sullivan denounced tobacco sponsorship of sporting events, notably Virginia Slims tennis tournaments, for using "the prestige and the image of the athlete" to tempt young people to light up. Mark Green's first official act as New York City's Commissioner of Consumer Affairs was to fire off a letter last week to Louis Gerstner, chairman of RJR Nabisco, the cigarette maker's parent company, criticizing the use of a cartoon character in Camel ads. "Isn't this ad campaign an obvious attempt...

Author: /time Magazine | Title: Under Fire from All Sides | 3/5/1990 | See Source »

Since the debate last Sunday on the issue of Undergraduate Council sponsorship of the alternative panel lecture on minority and women faculty recruitment scheduled to coincide with Junior Parents Weekend, there have been many questions about what actually happened. We wrote this letter to clarify this situation...

Author: NO WRITER ATTRIBUTED | Title: Crimson Inflated Story | 3/1/1990 | See Source »

When I asked for Radcliffe's co-sponsorship of the Barone Center's project to assess the media's portrayal of women, she immediately asked whether it could involve an undergraduate conference or offer some other means of serving undergraduates...

Author: NO WRITER ATTRIBUTED | Title: In Defense of Linda Wilson | 2/6/1990 | See Source »

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