Word: sponsorship
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Dates: during 1990-1999
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...attracted advertisers and sponsors eager to grab a larger share of the $700 billion spent each year by young males. "Right now, if you're looking for the young male demographic, you have to look outside the traditional sports," says Bob Igiel, director of the ad agency Media Edge. Sponsorship revenue for extreme sports is expected to reach $135 million this year, up from just $24 million four years ago. And the FLW bass-fishing tour has landed the biggest sponsorship catch of all, persuading Wal-Mart to lend its name to a sporting event for the first time...
...kids of the boomers identify the stick-and-ball sports with a bygone era. "Since you don't like your parents' music, why would you like your parents' sports?" asks Lance Helgeson, managing editor of the IEG Sponsorship Report. "It's about finding a different kind of hero...
Comparatively, the Nakanishi Prize is new.Named by the friends and colleagues of KojiNakanishi in honor of the Columbia Universityprofessor, it has been administered for only twoyears. However, it includes a bronze medal, a$3,000 award and travel package for the recipientand a partner. Prize sponsorship rotates annuallybetween the Chemical Society of Japan and theAmerican Chemical Society...
Conservatives have always charged Turner with being too sympathetic to the Soviets on account of his commercial ties with them, his sponsorship of the Goodwill Games and his other efforts to improve relations between the superpowers. Since one of his requirements for Cold War was that it show an understanding of the Soviets' position as well as the West's, the series will come under extra scrutiny. "The idea," says Isaacs, was "to tell the story of the cold war not wrapped in Old Glory but from the viewpoints of both protagonists." The neutral tone may perturb those who desire...
...return for their sponsorship, the companiessent a speaker and legions of recruiters to thedinners, got full-page ads in the conferenceprogram and can request the participantsi resumes...