Word: sponsorship
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...potentially lucrative fundraiser. Ufere, Nelson, and De Silva, with the help of Verma and David Mattos ’09, began recruiting committee members during Nov. 2007, aiming for the marathon to take place in the spring. But because of a lack of sponsorship and publicity opportunities, the group decided to postpone the event to this fall. Verma attributed the low fundraising to the fact that the event relied only on ticket sales and other donations. In its original iteration, students would have signed up for the dance marathon in groups and gotten sponsors to pledge to pay a certain...
...Additionally, the handbook now states that pharmaceutical company representatives are not allowed to interact with students on campus, and industry sponsorship of student events is prohibited. Both had been informal policies that had “been in effect for many years” before being officially codified, administrators said...
...resources for top performers comes from major carmakers. BMW, for instance, contributed an estimated $200 million to its team this year, nearly six times the sum invested by Indian Vijay Mallya, the billionaire owner of Fisichella's Force India. Small teams struggle to make up the difference through sponsorship or their share of the sport's commercial rights...
...Meanwhile, even as the city builds a new NASCAR Hall of Fame - part of the 3.2 million square feet of new office space under construction uptown - the locally clustered motorsports industry it celebrates is feeling the pain of shrinking sponsorship dollars in the current economy. With close to 18,000 workers in the Charlotte area, motorsports have become a significant employer in the region. But gas prices (despite the recent declines, at one point last week they were the highest in the country) and home economics are driving down attendance at the tracks . "It's a scary time right...
That includes two-time champion driver Tony Stewart, who picked next season (with unfortunate Wachovia-like timing) to strike out with his own NASCAR team. Stewart is finding slim pickings for sponsorship deals that can run from $15 million to more than $20 million a season. He's had to cover his car with two lead sponsors, when he couldn't find one willing to shell out enough money, and has yet to fully fund his second car piloted by former champion Ryan Newman...