Word: sponsorship
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...expected savings of $1.5 million per year. Golf agents have reported a rough endorsement market for players, as the financial-services companies that have supported the sport got hit hardest by this current collapse. In hockey, Boston Bruins owner Jeremy Jacobs has forecasted a slowdown in NHL corporate sponsorship...
What should we make, if anything, of the Saudi King Abdallah's visit to the Pope, and his sponsorship of an interfaith dialogue in Spain? Are these serious efforts to reach out and arrive at some sort of understanding, or are they merely cosmetic...
...what's the harm in a little sponsorship? The ambitions behind a firm's marketing may offer a clue. "A lot of companies interested in sponsorship would be companies targeting very high rates of growth," says Stefan Szymanski, a sports business economist at Cass Business School in London. "To target a very high rate of growth is often a high risk strategy. High-risk businesses, in recession, tend to go bust." (The reverse can also be true: the stock price of sponsors of U.S. sports stadiums actually outperformed the market in the more benign conditions...
...sports team is unlikely to bring a company down on its own. Even in the case of AIG - whose $112 million, four-year tie-up with United is the most expensive ever in English football - "if you look at the overall marketing spend of the companies involved, the shirt sponsorship was tiny," points out Rob Mason, managing director of SBI, a British sponsorship consultancy. Any link between the deal and AIG's current woes, Mason says, is "coincidental...
...donate. The system requires mutual understanding on both sides. Unfortunately, a nice, shy Korean-speaker with an interpreter isn’t the ideal candidate for this kind of buddy-buddy fundraising. Nor will she rack up viewers in interviews on the major television networks, another large source of sponsorship. From a strictly business perspective, the English-only rule makes a lot of sense...