Word: sponsorship
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...just how much advertising the Olympic team was absorbing. In the media guide, the logos of all the corporations sponsoring the hockey squad were listed. Deodorant, candy bars, mouthwash, you name it-it was represented. It seemed as though a theoretically amateur effort was being swallowed up by corporate sponsorship--even as the games were being played...
...Sponsorship is a way for many professional sporting teams to help pay the rent (especially stadium rent) and pay salaries which have, at times, gone through the proverbial roof...
...there are differing effects when the sponsorship mutates from commercials into advertising which goes right onto the field...
...immediate cease-fire and required the Sandinistas to give up all Cuban and Soviet-bloc aid, open negotiations with the contras, release all political prisoners, restore civil liberties and hold elections soon. Reagan was pleased to regard this as a bipartisan plan because it had won the co- sponsorship of Democratic House Speaker Jim Wright...
Agnos, whose sponsorship of AIDS funding legislation in Sacramento earned him strong gay support at the polls, says bluntly, "The city has to get help from the state and the Federal Government, period." The costs of the epidemic to the city have grown from $184,000 in 1981 to $17.5 million this year. | Fortunately, San Francisco seems better prepared than other U.S. cities to cope with the coming flood of medical needs. Organizations such as the San Francisco AIDS Foundation, Hospice and the Shanti project have developed nationally renowned networks of volunteers to care for the afflicted...