Word: sponsorship
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Corporate America has bet money on sporting events before, but the Los Angeles Olympics will be the biggest sponsorship deal in history. To help operate and supply the Games and train U.S. athletes, scores of firms have donated upwards of $180 million to the U.S. Olympic Committee and the Los Angeles Olympic Organizing Committee. The companies will spend an additional $500 million on advertising and promotion to trumpet their participation in the hope of boosting prestige and profits. Most sponsors claim to be confident of being paid back amply in public good will and employee morale. Says Xerox Spokesman Sandy...
...financed contra attacks against the Sandinista regime of Nicaragua; he is ambivalent on the issue. The Reagan Administration claims it has funded the contras mainly for El Salvador's sake, to help cut the Salvadoran rebels' supply lines. Most Democrats in Congress, however, believe U.S. sponsorship of the insurgency is wrong, more trouble than it is worth, or both. Just an hour after the House approved the Salvadoran arms money, it voted to pinch off all funding for the contras...
...grandchildren of the great Olympians Jim Thorpe and Jesse Owens. But in Ventura, Calif., Hell's Angel George Christie will carry the flame, decked out in a regulation Olympic running outfit embellished with touches like a silver skull earring and lurid tattoos. The L.A.O.O.C. cashed his $3,000 sponsorship check, unaware of his club allegiance. Says Christie: "Their uniform will never look so cool...
Perhaps the court was saying that this is a ridiculous issue--that there is something wrong with a society that can't just relax about a creche surrounded by Santa Claus and reindeer. Why not find some good will in the symbols rather than governmental sponsorship of a religion? The majority opinion contends that "The display engenders a friendly community spirit of good will in keeping with the season." But good will at what price? As the dissent points out, Pawtucket may have a valid "secular reason" (good will and increased retail sales) for setting up the display...
...resident armchair nuke expert Paul M. Doty left this week to talk with other nuke experts at a conference on arms control in the Soviet Union. Doty, a biochemist, is a member of a special task force of both U.S. and Soviet specialists who have been meeting under the sponsorship of the Kettering Foundation of Ohio...