Word: sponsorship
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...Pera wonders about bringing back some kind of multidenominational "Christian civil religion." In response, Ratzinger cites Alexis de Tocqueville's Democracy in America and makes the case that America's Founding Fathers were pious men of different denominations who wrote the First Amendment prohibiting state establishment (that is, sponsorship) of religion precisely because sponsorship would stifle all non-established creeds--which they hoped would achieve full and varied flower...
Nike may have perfected it, but celebrity sponsorship was the ticket to the top for both Adidas and the smaller Puma. Jets quarterback Joe Namath paraded around Manhattan in the 1970s in his swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal: $25,000 a year, plus 25˘ for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says...
...Dietrich Mateschitz founded a company in his native Austria that has changed the way young people party around the world. Red Bull, the champion of hypercaffeinated energy drinks, posted sales of $1.5 billion last year, 70% of the global market. He credits a thirst for "antiauthoritarian" products. His sponsorship of ultrasports like street luge and winter surfing has tapped a vein of young male consumers. Mateschitz, a climber and snowboarder, wants to promote a product and a lifestyle. "Extreme sports are more than a marketing tool," he says. At this month's Red Bull Giants of Rio Challenge...
...potential of WHRB’s involvement in promoting live bands.Gittleson makes it clear that the event is purely altruistic on the part of the station, which had to resort to selling more advertising time and using cost-cutting methods to pay $3,000—half of the sponsorship costs. Because there will be no door charge, and any profit the Pub turns during the event will go towards paying the staff, it will be very difficult for WHRB to recoup its losses.“Unless people are willing to buy our 150 t-shirts, we will probably...
...research group at the Kennedy School. “The Shell gift is just the first. It’s intended to be a broader initiative,” Gallagher said. The Shell announcement also coincides with a University effort to expand cross-school programs in the social sciences. Sponsorship by oil companies has aroused controversy at schools such as the University of California, Berkeley over whether the gifts might bias research. Hogan said the Shell gift would avoid that issue because much of Harvard’s funding in this area comes from other sources, such as Repsol...